>Transaction Frequency
Transaction Frequency2018-07-18T00:14:03+00:00

Increasing Transaction Frequency

Existing clients already know and like you.

Business owners can be too focused on NEW leads,
overlooking the opportunity that existing clients offer.

volcano

Forgetting the importance of your current client base is a recipe for disaster…

mistakes cost you money

Not investing into them is a formula for lackluster growth.

Invest into existing clients, get them to spend more often.

All the newest business solutions sell you on how to get new clients. “New clients drive growth” they say. It’s an easy pitch to make, it’s sexy.. Its why business owners today completely neglect their existing customers, those who will stay with you and be the bulk of your future revenue.

6x the cost to get a new client

“It costs 6 to 7 times more to acquire a new customer than to retain an existing one.”
Bain & Company

marketing

“The probability of selling to an existing customer is 60 to 70%, while the probability of selling to a new one is only 5-20%.”
Marketing Metrics

Not Increasing Frequency = Missed Revenue

That’s the key. That’s what all Fortune 1000 companies spend their time
(and their millions) developing and implementing. They also:

  • Dedicate millions into developing and improving solutions to increase client transaction frequency.
  • Know exactly how much each client spends with them, and how often they frequent the business.
  • Know how much each transaction amounts to, and how much time generally passes between visits.

You Are Not Fortune 500, or 1000.
But you DO have existing clients.

As long as you’re a service provide or a retail store with products..
You need to focus on getting your current clients to buy more often.

Services Industries

Salesforce spends 49% of their annual revenue in sales and marketing budget on retention… and have 24% revenue growth year after year.

retail businesses

Retail Products

Johnson & Johnson spends just over 27% annually on retention programs… and consistently has over 2.5% growth year after year.

Cater to Clients’ Needs. Nurture Loyalty.

Over your business relationship, loyal customers
are worth up to 10x as much as their first purchase.

client communication

Not staying at the top of clients’ mind and communicating…

Clients will stray to competitors to test the waters.

educate clients

Not educating clients about your products, services…

Clients don’t maximize your products and services.

branding

Not packaging and branding your products correctly…

Purchases are not optimized for their needs.

Increase Customer Lifetime Value.

Neovora’s tested strategies to get clients more involved with your business.

COMMUNICATION

  • Facebook to stay engaged

  • Wi-Fi Marketing

  • Email Marketing to educate

CREATE VALUE

  • Packing and branding your solutions

  • Useful and engaging apps

OPERATIONAL

  • Stick Strategy

  • Segmentation Strategy

  • NPS Strategy

  • Defection-alerting Tripwires

  • Regeneration

  • Gamification

  • Know why clients defect

INCENTIVIZE

  • VIP Program

  • Referral Strategy

  • Loyalty Strategy

  • Maintenance/Monthly Programs

  • Subscriptions

  • Upsells/Downsells/Cross-sells

  • Reward Frequency

Products That Increase Frequency
Neovora Solutions To Help Your Business Improve Frequency

Touchpoint 80/20

Communicate. Create Value. Increase Sales

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