But think about it for a second… if you were in a crowded room… and you could literally see the color of everyone’s socks… they were all black… and one person was wearing bright orange socks… you’d clearly notice them… they would clearly stand out.
This is where our concept of “Orange Socks” comes in.
In a sea of “sameness”…. You will stand out strong among your competition.
Through a process we call “Calculated Differentiation,” we reset your team’s mindset of what it is your business does and how valuable your products and services are to your clients.
Then, through a series of steps, we walk you through exactly how to create a dynamically unique message that your prospects will be attracted to.
The majority of prospects are coming to you with a commodity paradigm. Vendors have trained prospects in nearly every industry to focus on “price” versus “value” as they have demonstrated zero differentiation.
By following our step-by-step Calculated Differentiation Formula, you will turn these commodity-seeking price buyers into new value-driven clients.
Each time the phone rings or someone visits your website or sees your ad on Google or in a magazine, you have an opportunity to show what makes your business special and unique.
However, many people feel that telling their unique story or revolutionary methodology is bragging, or inappropriate in some way, so they just don’t say anything.
By acknowledging all of the education, hard work, and attention to detail you and your staff have gone through to build your business into what it is today, the mindset of your team dramatically shifts and transforms… and the corresponding message that you have been able to create from the Calculated Differentiation process will now be the centerpiece of all of your company marketing.