While it is important to optimize a website’s content to improve site traffic, practicing an effective link building strategy holds the same weight when in comes to giving your site a boost.
In March 2016, Andrey Lipattsev, a Senior Quality Senior Strategist at Google confirmed that links, content, and RankBrains are the top three most important ranking factors in Google search. This only supports the amount of attention SEO has placed on link earning.
Typically, when interlinking, hyperlinks of other websites with high Page Authority (PA) are acquired and added somewhere on your own. Hyperlinks provide a way for users to navigate between pages easily. With the network of pages being established, search engines use these connections to crawl the web, the links between the individual pages, and the connection between the entire website.
There are many techniques for building links used by many SEOs as they spend time on developing their own site well. Also, knowing where to add these page references and which type of link to use can significantly improve the content of your website.
Categorization: Where To Add The External Connection
To successfully add external links to your page, the key step is to determine the most appropriate anchor text that should blend in well in the content. An anchor text is the clickable text in the hyperlink and must be relevant to the directed webpage.
So, how do you determine the which link type is needed on your page? First, we define the different types and its optimization per content.
This type is one of the most natural type of anchor links, natural in a sense that it is not keyword optimized for SEO use. Given its name, the anchor texts are basically the name of the product, service, or company.
Let’s take for example Wilmington SEO. The page content could be about lead generation, digital marketing, local SEO, or market research; yet the anchor text can simply be Wilmington SEO. It is straightforward and doesn’t use generic words.
This is also considered a natural type of anchor channel, where the anchorage text is the website itself. It is easily available and accessible. A good example would be: https://www.neovora.com/wilmington-seo/
However, it doesn’t offer much SEO value. SEO Tulsa experts recommend about 10% of naked links usage throughout the page.
Generic links are commonly found in non-SEO articles. It is also considered a natural type. It comes in countless forms, using generic, non-specific group of words such as “click here”, “more on this page” or “learn more here.”
Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in a content. This one is heavily dependent on the target keywords or closely similar texts.
A set of words which can be the exact match or closely related phrase of the target keyword is used as the anchor text. This is essentially an unnatural or hybrid anchor link. SEO often refer to this as being semi-optimized.
The varied choices can give the site developer more chances of producing a content of great value where anchor links are prioritized according to its importance in driving traffic and boosting search ranking.