Increasing site traffic, doubling the numbers as the site gains popularity, and hitting hundreds of thousands of visits per month are what Worcester SEO consider to be a coveted success story for every website that is aiming to achieve better online visibility.
It is perceived to have a greater impact on revenue acquisition in online marketing, to improve site popularity that leads to higher page and domain authority, and it certainly leads webpage links in the first page in search engines. Site traffic isn’t just a number, it is a lifeline that supports the longevity of a website.
Neil Patel’s blog post clearly states: “Traffic that is highly targeted is going to generate a better ROI than traffic that is not. High traffic numbers can be a great thing, but if the traffic isn’t targeted, the numbers are just vanity metrics. 1000 untargeted visits is not the same as 100 targeted visits.”
Other Means To Drive Traffic Growth
SEO is undoubtedly the key driver in gaining traffic for a website. Most lead generation campaigns rely heavily on search engine optimization to work wonders for the website, just as how SEO Wilmington has continuously attracted more site visits for its local markets.
But what if your SEO efforts aren’t showing much change on your numbers? What if these much needed numbers are looking like they aren’t changing soon? What else can you do you to improve site traffic?
There are several steps to help improve the performance of your website’s search ranking.
Without a doubt, online ads can instantly generate hundreds to thousands of clicks on your website, with the right tool and the constant innovation of promotional platforms, exposing your website in front of the right people has become more feasible.
In the same blog from Patel, he explained how to create a profitable ad. Here is an excerpt:
However, if you want to generate traffic using online ads, it is important that you know, beforehand, how you’re going to make money from this traffic. Odds are you don’t have a bottomless pit of money. You need to find a way to generate an ROI from your ads, if you want to advertise sustainably in the long term.
This big challenge can be broken down into two separate ingredients. Advertising something that people want is the first ingredient. And, creating effective ads that encourage the right people to click on them is the second. In general, there are two things you need to acknowledge when creating ads – the targeting of the ad and the design of the ad itself.
The design of an ad includes the copy and the image. If you want to get better at designing ads that will generate clicks, study some of the ads that your competitors are running.
The Skyscraper Technique
This technique was popularized by Brian Dean as an effective way to increase audience on your site, thus improving traffic. It includes four straightforward steps, which are:
Step 1: Find link-worthy content around a topic with search volume
Step 2: Make something even better
Step 3: Reach out to the right people to generate the links needed to rank
Step 4: Repeat with a new topic
In order for your website to stand out between the sea of successfully ranked webpages and the pool of high authority websites, you need to create a content that is at par, if not better and more information packed than high ranking pages. Only then will you be able to improve the traffic in your pages and your website entirely. A case study done by Ahrefs can shed more light.
It All Boils Down To Hard Work
Patel also mentioned: “When writing a piece, it is essential that you provide ‘how to’ instructions for the people that are reading, so that they can achieve similar results. This raises the value of the content, and also makes the site look better.”
Nothing beats a good content and this is what Worcester SEO specialize in. This is what usually drives visitors, mostly readers to visit your site, and possibly navigate throughout the pages if more content piques their interest.
Investing in a good content is the surest way to increase site traffic. And of course, the all time favorite webpage interlinking.